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01About the brand
What EVERU makes, and who it is for
Nine designs of small sterling silver, four shelves, and a rule that runs through all of it: the millimetres, the length, the metal and the stone are printed before anything is clicked. This page says what EVERU makes, who buys it, and the three things this site will not print about its own jewellery.
- 2016 founded
- 9 designs
- 37 stones and finishes
- 2,718 ratings
Four shelves, cut by where a piece goes: through a lobe, hanging from one, round a neck, round a wrist.
A piece is chosen by a measurement, not by a mood
The organising idea behind everything EVERU makes is that small jewellery is decided by one number, and that the number is almost never printed. A stud is as wide as it is across the face and nothing else about it matters to how it looks in a lobe. A pendant lands where the chain length puts it. A bracelet turns or digs in depending on half an inch. Those three numbers are on every card here, in millimetres and inches, because a photograph of a piece against a white background tells you the shape and hides the scale.
The habit that costs people the most is buying a stud by eye from a product photograph, where a four-millimetre ball and an eight-millimetre ball look identical because both fill the frame. A ruler held against a lobe in a mirror takes ten seconds and settles it for years. It is the single piece of advice on this site we would keep if we had to throw the rest away.
Why the range is this narrow
Nine designs is a small catalogue for a jewellery brand, and it stays small because each one answers a question rather than filling a category. The ball studs exist because most people want one plain pair that goes with everything. The huggies exist because a hoop that closes on the lobe can be slept in. The birthstone cross and the heart bracelet exist because a birthday needs a colour attached to a date. Where there is no question, there is no piece: nothing here is made because a competitor makes one.
It also means a decision made once carries across the site. Somebody who has worked out that six millimetres is their size knows it whichever finish they end up buying, and somebody who has learned that 17.7 inches sits at their throat can read that number off any necklace page here and get the same answer.
What we will not put on a card
No page on this site tells anyone that a piece is safe for their skin. What our product data says is what is in the metal, no nickel, no lead, no cadmium, and that is a statement about an alloy. The American Academy of Dermatology, which is where the numbers on nickel allergy in this catalogue come from, is explicit that a diagnosis comes from a board-certified dermatologist. A person can react to a metal that is not nickel, and no catalogue can know that in advance.
The same restraint applies to the two other subjects this range touches. Nothing here is described as tarnish-proof, because silver reacts with sulphur in the air and every sterling piece ever made goes darker if it is left alone. And nothing here calls a cut zirconia a gemstone: the birthstone pieces are named by month and by colour, the stone is named for what it is, and the tradition is described as a tradition.
Where a photograph stops being useful
Almost everything that decides whether a small piece gets worn is invisible in a photograph. The length of a post, ten millimetres on our ball studs, is what makes the difference between a stud that seats properly in a thick lobe and one that never quite sits flat. The clasp decides whether a bracelet is worn on a weekday morning or left in a dish. The weight of a pendant, 3.2 grams with its chain, decides whether it hangs face-out or turns over every time you move.
A photograph tells you what a piece looks like, which is half the decision. Four or five numbers on the card tell you how it will behave, which is the half people find out about later. Neither half is enough on its own, and a pair chosen on the strength of one of them is the pair that lives in a drawer.
The facts on a card, and where they come from
Five things are printed against every piece here and all five come out of our own product data rather than out of a paragraph somebody typed: the size in millimetres or the length in inches, the metal, the plating where there is one, the stone, and the price at our last update. Where the data has no figure, the line stays blank. How often the figures are re-read is set out on the page about our updates, and the terms page says what a price on this site is and is not.
The founding year above is the one fact this site states about its own company, because a buyer is entitled to know whether a name is a decade old or a fortnight old. Everything else worth knowing about a piece is on its card, in millimetres and inches, where it can be held against a ruler and against the ear it is meant for.
02The brand
About EVERU
What we make, who buys it, what separates a stud with its millimetres printed from one sold by a photograph, and how long the name has been on the metal.
What is EVERU?
A sterling silver jewellery brand. EVERU makes polished ball studs in six millimetre sizes, crushed-crystal druzy studs in five finishes, 14k gold filled huggie hoops, drop earrings on sterling hooks, cross pendants and heart bracelets set with the stone of each of the twelve months, and infinity pieces in silver and gold. Nine designs across four shelves, from about nine dollars to about thirty-four.
Is EVERU real silver?
Yes, with one line named as something else. The studs, drops, pendants and bracelets are 925 sterling silver, an alloy of 92.5 per cent silver, which is exactly what the 925 stamp on a post means. The gold huggies are 14k gold filled, a bonded layer of gold over a base metal, and the site calls them gold filled rather than gold, because those are two different constructions and the Federal Trade Commission defines both.
The stones are cut cubic zirconia, including the birthstone colours. A zirconia is not a mined gem and no page here calls one a sapphire.
What makes EVERU different from a department store counter?
Three things printed before you click. The size in millimetres across the face, which is the only measurement a stud has and the one most descriptions leave out. The chain length with its extender written separately, so you know where a pendant lands rather than guessing. And the metal named exactly, sterling, gold filled or plated, instead of "silver tone".
The trade is scale. A nine-dollar pair of huggies is not a hundred-dollar pair, the gold on it is a bonded layer rather than solid metal, and the card does not pretend otherwise.
Who is EVERU jewellery for?
Mostly for somebody buying a small present, for a mother, a sister, a fourteen-year-old with one hole in each ear, and for the person who wears one pair of studs every day and replaces them when a back finally gives up. Within that, the stud shelf is for ears that want something that stays in, the hoops and drops for ears that want movement, and the birthstone pendants and bracelets for a birthday that needs a colour rather than a compromise.
Does EVERU make anything other than earrings?
Two pendants and two bracelets, and that is the whole of it. There are no rings, no watches, no anklets and no charm collections. Everything on these shelves is small metal that goes through a lobe, round a neck or round a wrist, and a catalogue that describes a stud by its millimetres has no business selling a handbag by its mood.
How long has EVERU been making jewellery?
Since 2016, which is 10 years. The useful part of that is not the anniversary but its consequence: the ball studs that carry the largest pool of ratings on this site have kept the same six millimetre steps across those years, so somebody replacing a pair that went down a drain can buy the same size again by number rather than by memory.
Where can I buy EVERU jewellery?
Every buying button on this site opens the piece you were looking at, in the stone or the size you chose, at our retail partner, where the payment is taken and any exchange is handled. The catalogue button at the foot of every page opens the whole range in one place instead of a single piece.
The catalogue is easiest to read from the part of the body you are buying for rather than from the price list. If you are starting from scratch, the front page of EVERU lays the four shelves out in order, and the six measurements printed above them settle the size before you open a card.
How the prices and the figures on these pages are kept current is a separate question, and it is answered on how we update the catalogue.
Every EVERU size, every stone
Every millimetre size, metal and stone in the EVERU jewellery box sits behind this button, with the price from our last update against each one.